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The brand gifted its products to TikTok influencers, two of whom collaborated on a video. The separate of brand and creator has become important for awareness. Business accounts don’t get as many trending audios to use, which can make a brand go viral. TikTok reverses this and prioritizes videos from creators you’ve never seen before.
However, it’s important to understand the platform and its limitations before starting. Read more about https://wbcomdesigns.com/promote-tiktok-account/ here. First, TikTok is primarily a social media platform where users share short videos of themselves dancing, making funny faces, or just having fun. Second, because TikTok is primarily a social media platform, your content needs to be engaging and entertaining in order to attract followers. Is a newly popular athleisure company that works with micro-influencers and then repurposes this user-generated content by reposting it to their own TikTok account. The brand partners with creators of all ethnicities, shapes and sizes to show off their products on their personal TikTok profiles. And they don’t limit themselves to partnering only with creators who have tons of followers - one of their currently pinned videos is from a creator who has just 79 followers .
You don’t need a huge marketing budget to generate fun videos that your audience will watch. Unlike Instagram, Pinterest, or Twitter, TikTok is a bit more unpolished and it’s a great opportunity to create content. "Creator-driven word-of-mouth marketing" is the term that is used to describe TikTok’s influencer marketing community. Here, it is important that the creators you work with are aligning with your values and brand image. So, what does this mean for TikTok small business accounts and entrepreneurs?
Since watching a video in full is a strong interest indicator, TikTok typically favors videos that are shorter and have a seamless loop. Finally, you can use the Vista Social scheduler to plan when you want to share your post. Just pick the date and time before clicking ‘Schedule’ to finalize your schedule.
You can also hit the "Upload" icon to the right of the red "Record" button to upload a video that you shot on your device earlier. This feature can be handy in those situations where you want to prepare a new post but don’t have a lot of time to play around on the app. Perhaps your followers on one platform are different than your followers on TikTok and followers may be encouraged to follow and like your videos on TikTok by seeing them in a different setting. You can use a previously created video for your duet, or you can create a video and use a hashtag to encourage followers to duet using your video. Either way, your video is getting out there, getting seen, and hopefully, giving you more likes.
They’re well known for their good quality and high-end products. Starbucks is a brand with a chain of coffeehouses in many countries, known for their famous frappes & seasonal coffee mixes. Want to receive the most up to date insights, trends & content ideas on everything to do with Social Media, Paid Media & Video Marketing? Other hugely popular categories on the app include pranks, fitness, home renovation, DIY, beauty and skincare, fashion, recipes and cooking, life hacks, advice, and pets.
Add music to your videos for an extra layer of creativity, and you’ll be well on your way to getting more followers and increasing engagement. Originally called Musical.ly, and owned by ByteDance, TikTok is a short-video-based social media platform. It’s where brands, creators, and influencers can express their individuality and drive brand awareness. As a result, it’s a popular platform for influencer marketing and brand social media marketing alike.
Artist, Doja Cat is one personality on TikTok to amass 14.7 million followers by posting content that shows off her personality and comes across as genuine. TikTik users value real content that they can relate to and believe people because they are like themselves. TikTok began as an app called Musical.ly in 2014, a platform on which users created and shared short lip-sync videos. In 2016, Chinese tech company Bytedance launched a version of Musical.ly known as Douyin to the Chinese market before introducing it overseas as TikTok in 2017. Bytedance still operates Douyin separately in the Chinese market.